Launched in 1932, Tiger Beer became Singapore’s first locally brewed beer. It is available in more than 60 countries worldwide including the USA, Canada, Australia, New Zealand and various countries in the Middle East, Europe and Latin America. To bring a new fresh look to the beer, my goal was to promote Tiger’s beer culture and the guaranteed enjoyment of the brand. My idea was to show freshness and energy through a new organic logo and illustrative elements that intergrate the label.