The brief was to create an advertising strategy for a hypothetical International Clothing brand that is to be launched in India.
Secondary detailed research was conducted to identify target groups, target anaysis, competitors and to finally arrive at the Unique Selling Proposition.
Our Emotional Promise: 'We sell clothes that make people feel young and adventurous'
Our Target Group: 16-30 years
Tone of voice: Subtle, Inspirational, Fun, Optimistic
Based on the strategy I created the logo, color pallete and the website design.
Disclaimer: The images used below are from the internet and are intended only for reference purposes.
Logo palette
Font used: Governor
The logo for "Gravity"
Website design
Website design
Website design
Social media advertising
Press Ad
Headline for campaign: Let's free fall
Press Ad
Images were taken off the internet solely for reference purposes.
