José Simon's profile

Erimakee / エリマキ - Identity

In late 2012, BrandMake Inc hired me to re-design Erimekee’s identity. Erimakee (formerly known as Erimakee 999) is a Tokyo based fashion company with chain stores in Japan from Hakata to Yokohama. They business philosophy is: style doesn't have to cost a lot, and that's precisely why Japanese youth love these stores that carries a wide variety of fashion accessories all at 999¥ (about $12). 
Logotype evolution
Organ typeface anatomy
 
Organ typeface anatomy
Organ typeface
Logo anatomy
Logo
 
Logotype anatomy
Namecard
Letter paper
Member's Card + stamp
 
 
 
¥ 999 / sale labels
Clothing labels
 
Short paper label
Long paper label
Staff T-shirt logo
Slogans (T-shirt)
Staff T-shirts
 
Hanger sticker
 
 
 
 
 Accessories holders
 Accessories packaging
Shop concept
Paper box 
 
 Wrapping papers
 
Paper bags
Shopping tablet application
2013 Summer Collection campaign / poster
 
2013 Summer Collection campaign / magazine
 
 
2013 Summer Collection campaign / website
 

Produced by BrandMake Inc (Nishimura Keiji)
 
2013 Summer Collection credits:
photos by Zoltán Sárosi
model: Noémi (Netcasting)
 
Design by José Simon / www.simonsays.hu
 
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さよなら!
 
Erimakee / エリマキ - Identity
Published:

Erimakee / エリマキ - Identity

Erimakee (formerly known as Erimakee 999) is a Tokyo based fashion company with chain stores in Japan from Hakata to Yokohama. They business phil Read More

Published: