American Express "Realise the Potential"
Banner ads
The Brief:
This series of banners was created as part of the "Realise the Potential" brand campaign. It's aim is to engage young people by driving reappraisal of American Express without alienating existing card owners.
Standard banner formats as well as rich media including expandables, overlays, takeovers and Linkstorm banners (which utilise cascading menus within ad units) were developed using colourful visuals and an eclectic typographic treatment to create a style as bold as the brand's goals.
Banner ads
The Brief:
This series of banners was created as part of the "Realise the Potential" brand campaign. It's aim is to engage young people by driving reappraisal of American Express without alienating existing card owners.
Standard banner formats as well as rich media including expandables, overlays, takeovers and Linkstorm banners (which utilise cascading menus within ad units) were developed using colourful visuals and an eclectic typographic treatment to create a style as bold as the brand's goals.
