When your customer is a new sushi and noodle bar chain, you just have got a typical “Asian” design in your mind: take a fish, add some hieroglyphs, a couple of dragons and mix all this with chopsticks. But how can the customer differ among competitors? Well, we decided, we need new heroes!

 

To this purpose we took a dense dark green leave of nori. And created three characters on it: a roll, a sashimi and a noodle. Delicious, speaking and very kawaii! If you take a good look at it, you may easily imagine how their voices sound. Handwritten scripts, we prepared on the same nori leave, are palying the same «speaking» role.

 

What we have got as a result? Social, uncommon and in the same time authentic characters. A mass of new ideas for future advertising. And loyal customers. – In Sushi&Noodle they really have everything fresh, delicious and incredible kawaii!