Objective & Approach- To realign conversation and perception around innovation and trust for Microsoft. Inspired by the open design system of Microsoft the Stack, a visual
metaphor and identity system in one. It implies both the infinite & ever-changing product & services that Microsoft gives. As an identity, it’s distinctive, clear, infinitely variable and easy to use. It can scale to any size and translate to any platform.
Designed by: Aniket Chaudhary and Prafful Saxena
Animation by: Vikrant Mishra