ALL CLEAR, NATURAL FORMULATIONS AVAILABLE TO EVERYONE
Founded by a Forbes 30 Under 30 2020 honoree, All Clear provides naturally-formulated, plant-based baby wipes to consumers in the discount market—the first time products with these contemporary values have been made accessible to everyone. I was approached to create a brand identity and packaging system that would be at home on both the discount shelf and at a premium retailer.The expansive branding system was applied across multiple categories and two dozen unique products.
