The launch of NACCA was created out of a desire to provide a hub for Black Canadian Youths to share their stories, have access to resources and join the community together through African and Caribbean Heritage. Through a partnership with the Town of Newmarket Recreation and Culture Department, NACCA's vision was brought to life.

The design was created to appeal to both a young audience but still have history and heritage at the forefront for an older audience. Variations of the logo were created to be versatile in their uses on white or black surfaces while still having an opportunity to showcase the NACCA colours.