Every year, 300 million tons of plastic waste end up in the ocean.
Greenpeace needed people to care about this danger and help their work.
We came up with a series of radio ads, collaborating with a sound design artist and created the sound of beach waves, of seagulls and of whales using nothing but different sets of plastic trash objects.
The national radio and social media campaign influenced people’s opinion and made them take action.
We came up with a series of radio ads, collaborating with a sound design artist and created the sound of beach waves, of seagulls and of whales using nothing but different sets of plastic trash objects.
The national radio and social media campaign influenced people’s opinion and made them take action.
Radio - Waves
Radio - Seagull
Radio - Whale
