ALL YOU NEED IS DAT is a home and lifestyle blog by architect and space designer Shreya Kumar. As she expanded her business as a content creator to personalized consultancy services for homes and offices, she wanted a brand identity that resonates with her brand and aesthetics.
DAT stands for Design, Art and Travel. I created a collective moodboard of themes that the brand is most inspired by - Chevrons, rugs, indoor plants and rustic planters, warm and traditional furniture (here, I've taken the bone inlay work with florals), and the love for mountain landscapes. The final logo depicts these themes in a beautiful manner.
