A personal branding project for my sister. She is an experienced interior designer who is planning to set up her own business soon.

The named is a play between her nickname "Alyn" and the word "aligned" — intended to assure you that the designs she creates are not just her unique ideas, but concepts that reflect what the client truly wants.

The icon is based on the traditional tape measure, to let you know that the extent of her creative services are just exactly what you need, and her design output will fit perfectly with your own aesthetic preferences.