ALL FOR YOUR FRIENDS
Whether it means going to a concert of a, let’s say, less-than-exciting band or helping out just in the nick of time, what wouldn’t friends do to help friends?!
This familiar observation of friendship is now the basis of the new communication strategy.
With that, the first historical legend was born. It’s the story of Gediminas, a famous fourteenth-century Grand Duke of Lithuania. He has built the Lida Castle in order to gather his loyal friends… and have some fun.
Just like every Friday, your most eager friend goes out of their way to make sure the group gets together.
With that, the first historical legend was born. It’s the story of Gediminas, a famous fourteenth-century Grand Duke of Lithuania. He has built the Lida Castle in order to gather his loyal friends… and have some fun.
Just like every Friday, your most eager friend goes out of their way to make sure the group gets together.
As it turned out, the video production was an extension of the idea: a week before the planned shooting, Ukraine closed its borders due to the COVID-19 global pandemic.
So the creative team, Partizan Production, and the Lidskae team decided to organize a remote shoot.
The agency was located in Ukraine, while the production company and client were in Belarus. Meanwhile, the commercial director was in the Czech Republic, and one person from the Lidskae team was even further away— all the way in Vietnam. For the first time, shooting a video with complex shots and several locations had to be coordinated via a YouTube stream. So we ended up with a #pandemmercial — a TV spot that was shot taking into account the limitations of a global pandemic.
