Aging Strong
Boston's former "Elderly Commission" rebranded to become Boston's "Age Strong Commission," a program geared toward Bostonians who are 55+. This 30-second commercial was created to emphasize the new branding and to celebrate Bostonians who are breaking stereotypes and aging strong both in Boston and around the world.
This video was broadcasted on Comcast around the New England area and was picked up and promoted by AARP.
