Fay - Hair & Beauty
Branding, Brand Strategy, Visual Design
Fay is an experimental salon space in India that goes beyond the traditional aspect of beauty and celebrates it as an art and an expression of self. Aiming to be an extremely fun and open space, the salon aims to encourage people to be more bold with their choices and not hold back to try new things.
The dynamic branding done for Fay represents its core values as well, The initial 'f' is translated into illustrations of various looks that keep on evolving with consumer and their needs.
Visually, I developed a heavy, stamp like logotype, which was to reflect the brands bold approach to beauty. The colours add a fun, accepting feel to the brand and the geometric elements are used separately to create a pattern that goes beyond the traditional application of logo on collaterals, much like the brand itself.
The brand design encapsulates the playful, adventurous and energetic personality of Fay.
The images used in the project are for personal and presentation purpose only, the rights of the same belong to their respective owners
