Designed Identity, Packaging, Social Media and Merchandise for a CSR campaign to support orphan girls in Rural India. 

Cause :

Even though only 12% of the 355 million women who are of menstruating age in India can afford disposable sanitary napkins, most end up using sanitary products that contain high levels of plastic and synthetic content. Approx 433 mn napkins every month ( close to 150 kgs of waste) are estimated to land up as waste, eventually ending up in rivers, streams, and oceans posing a serious threat to any life around it and taking hundreds of years to decompose.  

We believe that small switch you make towards more nature-friendly options like cloth pads, menstrual cups, and biodegradable sanitary napkins will go a long way in making the planet a better place to live in.

Mamta’s manta is our small attempt to show affection and pay tribute to the two most beautiful things mother nature gave us, women and the ocean, aimed at financially supporting orphan girl children in India for one whole year.