We were invited by Pull&Bear and Prod. Co. Vampire Films to co-direct this film alongside David Camarero.
A movie merging film and CGI and the street youth culture with the contemporary digital one.
Two worlds juxtaposed by music, an entity with the power of triggering change, switching seamlessly between fantasy and reality until we lose the boundaries, merging film and cgi into a new reality.
Chynna's track "Attention" (prod. Soda Plains) acts as the catalyst creating change and reaction, being the protagonist at the same time.
The beauty of human imperfection is conveyed here through high-res 3D graphics, glitchy 3D scans, and a wide variety of resources ranging from abstract fluid backgrounds, vivid gradients or liquid textures.
The dream-like scenario is achieved by mixing the urban live-action locations with fantasy vapor wave 3D nature, as well as street/urban 3D elements such as chains, lasts and broken glass.
The final finishing relies on the custom made chrome type illustrations that boldly step on top of the frames.




Posters





Photos by Viktor Vauthier






Pull&Bear SS20 - Type treatments 





Scan 3D




Energy Ball




Look development







Directed by David Camarero & Amigo Total
Production Company: Vampire Films
Creative Director: Cristian Molina
Executive Producer: Alex Julia
Producer: Lucia Andres
DOP: Thais Català
1st AD: Claudia Aragón
2nd AD: Clara Mata
3rd AD: Manel Arévalo
Producion Manager: Ruben Campos
Production Assistant: Àlex Faust, Mar Guerra
PA Runner: Segio Olivares: Alex Carceller
Focus Puller: Nonna Serra
Clapper Loader: Laura LLoresn
Colorist: Marti Somoza

Amigo Total (Visual Development & Vfx)

Creative Directors: Pol Solà & Raul Peix
Graphic Design: Andreu Serra, Carlo Candido & Pol Solà
3D Artist: Daniel Benza, Sergio Perez, Raul Peix & Edu Torres





Pull&Bear SS20
Published:

Pull&Bear SS20

Published:

Creative Fields