Sometimes projects get out of control in a good way
We approached adidas with the idea of trying out this new trend called "video mapping". When we started looking for locations with Superbien Studio and working on visual concepts for a small adidas party the enthusiasm started growing. We ended up with a huge party in front of Palais du Pharo in Marseille with DJ Cut Killer, with the party and the video mapping show broadcasted live on MTV France. We filmed dozens of adidas France talents, among them judoka Teddy Riner, to deliver a visual show that was groundbreaking for its time.
