Prototype preview- User Journey
RESTAURANT NAME
Oyster
Nemo's Shack
Seaside
Shells
RESTAURANT CONCEPT
Restaurant name and URL
Shells
shells.com
Food and drink
Lunch Menu
Gluten-free Lunch Menu
Dinner Menu
Gluten-free Dinner Menu
Cocktail Menu
Dessert Menu
Location
Located on the beautiful water-front beach of a posh neighborhood in a metropolitan city.
Main Target Audience
Busy working folks- who want to indulge in fine dining
Business people- who want to impress their clients
Seniors- who have worked hard all their life and now want to enjoy their retired life
College Students- who want to go on dates
Cost
Mainly gourmet (very expensive), with moderately priced options also available.
Elevator Pitch
"Shells- A gourmet restaurant located in a posh neighborhood in a metropolitan city. Satisfy your indulgence or impress with a fine dining experience."
STRATEGY
Demographics
Gender: Universal
Education: Bachelors, Masters, Post Graduates, etc.
Occupation: Rich students, working professionals, business people
Age: 24- 75
Location: Tampa, USA
Psychographics (personality, values, attitudes, interests and lifestyle)
Personality and attitudes:
Agreeable
Assertive
Adventurous
Accepting
Introvert
Values:
Open-minded
Efficient
Consistency
Honesty
Reliability
Lifestyles:
Spiritual
Active
Health-conscious
Technocrat
Materialist
User Needs
The website needs to enable the user to:
Get an overview of the restaurant
Look at the menu
Make reservations and cancel reservations in advance
Order food in advance
Find location and directions to the restaurant
Find contact information
Find timings of the restaurant
Search for specific items
Client Needs
The website needs to enable the client to:
Write and change content
Make and cancel reservations
Manage orders
Show location and directions to the restaurant, and show timings
Enable users to contact them
Show menu
Outline of Scope
Content requirements
Content (text, images, video) that the user will need
The user will be looking for:
1. Story of the restaurant
2. Menu options
Dishes
Description
Pricing
3. Reservation
Reserve under what name?
How many guests?
What date?
What time?
Will you order in advance?
4. Location information and timing
Map
Direction
Timings
5. Contact information
Phone number
6. Search box on homepage
Functionality requirements
The website needs to enable the client to:
1. Write and change content
2. Make and cancel reservations for user
3. Show location and directions to the restaurant
4. Enable users to contact them
5. Enable users to search for specific items
content Map and Site Map
Style Guide
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