Lucky Cat Ramen // Branding
Lucky Cat is a restaurant branding proposal that specializes in ramen, offering an experience that mixes traditional Japanese cuisine with a more modern take.
As ramen is gaining more and more popularity around the world, mainly in young adults and students, I developed a more fresh and youthful visual identity.
For this, contrasting colors like orange and yellow where used to make it visually attractive.
Hand-drawn lettering and iconography was used to achieve a laid-back feeling, and the mischievous and quirky-looking cat was added to wrap it all off.
