Brand Identity, Visual Identity, and art direction for Bacano Go! a brand dedicated to create amazing digital collectibles, NFTs and dance animation videos for artists, dancers, and fanboys around the world. 

Created by Monster Truck Ninja, a 3D design - driven studio, mostly known for their “Batman Dance Party” video, directed by Isaac Woodly. 

My process always begins researching about the market sector, recent costumer trends, and of course trendy visual and design inspiration from all over world. From that point, understanding the client brief and objectives, I usually have a solid map for myself to jump into the brand core. 

Bacano Go! identity was defined by 3 easy concepts: Fun, Nostalgia and Colombian / Paisa Roots. These concepts become part of the brand core, defining a clear path and vision for the brand. 

Moving to the Visual Identity, I was mainly inspired by Genzers aesthetic, Bacano Go! ´s main audience target. Genzers or Gen Z is the next generation of super creatives, so become crucial to translate their creative language into the visual aesthetic of the brand.  

The MTN in-house process of bringing to life new characters from any franchise, begins from a “blank character”. The logo symbol is a representation of that concept. That’s the essence of the logo. It’s the beggining, and is where all started, but it’s also the future, it represents who ever the brand wants to be.

From villains to kawai expressions, we can create unlimited faces to go along with the wordmark, creating the Bacano Go!´s Logo. Those funny faces can also be used separatley next to the exclamation mark, creating a cool Isotype ready to be used in other brand applications. 

 

Emotional connection is a key factor for Bacano Go! That's why building a strong fan base was one of the main objectives to create awareness in the earliest stage of the digital strategy. We wanted to be close of Genzers, so platforms as Snapchat, Instagram and Tik Tok came in handy to achieve those goals. 

 

The official Bacano Go´s Tik Tok Account was the perfect idea to create cool characters with modern dances and trendy songs.

One of the challenges with Bacano Go!´s packaging was breaking the noise with hundreds of toy packaging competing for costumers attention in retail offline stores. 

We decided to take the Bacano Go! Yellow as main color for the box. The franchises generally have their own color system for every universe of characters. We want to have the best of both worlds, also that's something fans will appreciate. Trust me, you don't wanna see a Sage Mode Naruto Vinyl figure with fucsia background. 

I created a packaging system where yellow is always the protagonist, but we can always combine other color palette from different franchises. This allowed us to always be on brand, but respecting the color palette for every character.