Poster Submission for the Coexist call
COEXIST.
It’s fascinating in how many different ways we have managed to communicate, since we are able to collect information, remember it and convey it. However one of the most persistent struggles of human civilization throughout our evolution as a species, has been the lack of our emotional control therefore our preexisting beliefs or hypotheses may push us interpret it in a biased way. Polarization of opinion is present in all healthy, democratic societies however confirmation bias may ignite emotionally charged debates or even to wars. In the same manner it can affect economies, science, religion, self-image etc which are the most predominant matter of the postmodern world. Confirmation bias is the eternal border between the truth and how our brain deals with the truth.
I considered Ligatures the most appropriate typographic method to communicate the word coexist. I needed to tweak some of the ligatures to create new ones for the sake of the word’s letter continuity such as c with o, e with x and x with i.
