After closely working on the “Beaster” brand for several years, we were asked for a rebrand which focuses on sustainability and the close link to the environment. After an extensive analysis, we have not only consistently simplified all product names and made them easier to understand, but also defined the new naming “The Change”. Taking all the individual steps together, this was the logical consequence: The Change stands for the complete avoidance of plastic, recycling of all materials, biological ingredients and resource-saving processes. In detail: the paper bags are completely home compostable, glass and cardboard are easy to recycle and even the drinking bottle dissolves completely when it ends up in the compost. Let's leave the oil where it is. PET is out of date ...