ALVEO:
INNOVATING THE WAY YOU LIVE
INNOVATING THE WAY YOU LIVE
OVERVIEW
Alveo Land is one of the leading real estate developers in the Philippines. It reimagines the standards of modern living, inspired by the community within it. Every Alveo Land development is thoughtfully designed to allow you to live, work, and play like never before. Alveo is designed for tomorrow, for you to live and work well today.
WHAT WE DID
Brand Strategy
Brand Identity
Copywriting
Brand Identity
Copywriting
THE CHALLENGE
The real estate market is dynamic due to ever-changing consumer needs. Today’s consumers have become more sophisticated, with their preferences in terms of property rooted in their lifestyles. Moreover, product offerings have become homogenous and everyone in the industry seems to say the same thing. Innovation, however, is at the core of Alveo Land's value proposition and happens to be its key differentiator. It's just that the concept of innovation has not been properly communicated. In light of these realities, Alveo Land needed to effectively talk to its market and stand out from other players in the industry, all while retaining the original integrity of its brand.
With these things in mind, we had three main objectives:
1. Reposition Alveo Land to properly communicate its value proposition to a more upscale market.
2. Redefine what innovation means in the context of the Alveo Land brand.
3. Reflect Alveo Land's commitment to innovation through its visual language.
THE SOLUTION
We crafted our brand strategy through a very consumer-centric approach. This meant studying the market to understand its needs. What happened to be Alveo Land's unique selling proposition became our source of inspiration: innovation. However, with this came another hurdle. While Alveo Land has been referencing the value of innovation, it was never properly communicated or defined.
"What did innovation mean to Alveo Land?" This was a question we had to answer. In the most practical sense, innovation is often viewed as the application of better solutions that meet existing market needs. It’s about turning an idea into a solution that adds value from a customer’s perspective. In the context of the real estate industry, the idea of innovation is tied in with one's way of life. The thought behind that was suitable, because Alveo Land did exactly that—reimagine a new and better way for you to live.
We then proposed the idea of "living life in a new light," linked to how innovation is often viewed as something new and transformative, or something made better. Just like the nature of a prism, wherein light enters and is transformed into a spectrum of colors—a new light. This phenomenon is a reflection of the nature of innovation: taking an idea and reimagining it, and turning it into something more valuable, which is truly Alveo at its core.
Our visual interpretation of the concept was manifested in assets and patterns derived from sleek lines forming dynamic shapes and silhouettes. The lines connote a continuous flowing movement, visually reminiscent of the brand’s promise of innovation.
These assets went hand in hand with a brand system that was clean and crisp, which included new typefaces that reflected the brand's discerning taste, and supplementary colors to pair well with Alveo Land's signature blue. Overall, we managed to give the brand an updated look while paying ode to its distinctive identity.
