CONCIENCIA MOVIL
Mobile consciousness
Objectives of the overall project:
Technology has opened a gateway to information, entertainment, and connecting with our loved ones.
The mobile phone, one of the remarkable technological advancements of recent years, has become
an indispensable part of our daily lives. We could almost say that we can't live without one, but...
What happens when it monopolizes our attention? What happens when we fail to pay attention
to our surroundings and the people around us?
With the HIBA TV team, the television channel of the Italian Hospital of Buenos Aires, we have addressed
this issue together with the HR department to raise awareness among hospital employees and encourage responsible use of their mobile devices while navigating the hallways. Through this television project,
we aimed to showcase different scenarios depicting proper phone usage in various areas of the hospital.
Characters and Locations
Decisions and Choices
Character Design: The characters were created based on the hospital employees, with their respective uniforms according to the institution's regulations. Additionally, there are patient characters to portray specific situations.
Location Design: The depicted locations are real spaces within the hospital where many accidents typically occur due to the high traffic of personnel and the lack of attention caused by improper use of their cell phones.
