AMORÍO is a Mexican mezcal brand.
My favorite part of this project, was working in their naming, and eventually I came up with the word "Amorío", (a romantic affair) which is based on the idea that mezcal must be savored by "kissing" it, (not drinking or sipping), while having an adventure of enjoyment with it. Which also leads to their catch phrase, -de beso en beso- inspired by a mexican proverb.
For this brand, I worked also on their logo and color palette, an overall energetic and young vibe, which was the main purpose since this mezcal intends to target a young audience.
Color names for this palette are inspired in typical mezcal mixing elements and terminology.
