Dress to Kill Boutique
luxury brand identity - 2017
BRIEF.
Dress To Kill Boutique is an Maputo, Mozambique based fast fashion retail Boutique. The boutique uses Instagram to gain earned media for its clothing by interacting with users and generating publicity through a mix of diverse models, and regular customers.
CHALLENGES.
I was challenged to create unique luxury brand identity experience, product design and packaging system that focused on the luxury and simplicity of the modern day.
CONCEPT.
I created a unique brand experience that is clean, simple, modern and fashionable. The brandmark cleverly fuses a mandala around the Dress to Kill abbreviation - I even designed a custom typeface to keep the branding totally unique.
Scroll down and see some things I like to do.
