7lab Freshing System.
Animated Ad.
Animated Ad.
We designed and produced a system of mechanisms in order to cool a 7up can and leave it at the exact point to be taken. This was the fun kick off for this animated spot. Enjoy!
Year. 2017 / Client. 7up
Colors & Materials.
A limited color palette and a set of noble materials allowed us to develop synthetic scenarios that enhance 7up's identity and give impact to the piece.
Yellow / Green / Gray - Concrete / Metal / Glass / Acrylic