McAfee Magazine Ad Spread
illustration, photography
Knight Rides
* 2013 Student Best in Show
* 2013 Student Gold Addy Award
Initially this project was a photography product placement ad for Tide-to-Go stick. I reshot the cut paper layout again, but just as an illustration and submitted it for the 2013 Addy's where it won as shown below:
I then used the illustration for a magazine ad full spread. The best way was to take one of many images I took from the photoshoot that was landscape, flip the image, add in the McAfee emblem to the horse and match up the flag. The image was then placed into InDesign where the foreground bushes and tree were added with the copy.
