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Pacific Blue Cross – Expensive Medical
Winston Hartle
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Billboards were placed along popular routes to the US border crossing.
Accurate distances represented how soon the traveller would be subject to expensive medical.
Canadian road signage was replicated right down to details such as typefaces and reflective application.
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Pacific Blue Cross – Expensive Medical
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198
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Published:
July 13th 2013
Winston Hartle
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Winston Hartle
Vancouver, British Columbia, Canada
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Pacific Blue Cross – Expensive Medical
For a Canadian without travel insurance, a trip to an American hospital could cost an arm and a leg. We offered one last chance to get coverage b
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0
198
0
Published:
July 13th 2013
Tools
InDesign
Illustrator
Creative Fields
Advertising
Art Direction
Pacific Blue Cross
billboard
Wasserman and Partners
Winston Hartle
road signage
reflective
expensive medical
border
Canada
Ryan McGrew
Road sign
BORDER CROSSING
Travel insurance
Outdoor
united states
Copyright Info
Attribution, Non-commercial, No Derivatives
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