Raybor
Raybor is a company that manufactures and sales fireproof structures (windows, doors, stained glass, partitions, etc)
We created go-to-market strategy, emphasizing positioning, name, and visual identity.
Naming
Raybor corresponds to the word «Armour», and sounds tough. This maintains a connection with the company’s business and evokes associations with the industry. Also, the first syllable «Ray» imitates the term fire resistance «REI», giving the name an even greater meaning load.
Key message: «Raybor – experts of fire resistance»
«We’re going to help you understand a complex subject».
The main idea of positioning is to present the company as an expert. This positioning creates a perception of company's deep understanding of a subject matter.
The main idea of positioning is to present the company as an expert. This positioning creates a perception of company's deep understanding of a subject matter.
This positioning creates space for actions that will support the underlying idea, while working to enhance image and attract new clients.
This message is our slogan and the descriptor that we use in communication.
EXPERTS OF FIRE RESISTANCE ——— ЭКСПЕРТЫ ОГНЕСТОЙКОСТИ
EXPERTS OF FIRE RESISTANCE ——— ЭКСПЕРТЫ ОГНЕСТОЙКОСТИ
