INTRODUCING THE WORLD’S FUNNIEST MESSENGER BOT - BOT* FUNNY
Comicstaan is an Amazon Prime Original, currently in its Season 2, where India’s most talented comedians find the next big comic sensation in the country. With some of India's brightest and funniest prospects to take the stage; The future never truly looked funnier! And hence our campaign route was everything fun!
To create hype around the show, we created APAC's first, one-of-its kind, multi-functional Facebook messenger bot. Based on India's most popular online peer-to-peer behaviour of ‘Sharing comedy’, we leveraged that insight & daily curated customised, hyperlocal and fresh comedy material and created & drove engagement, with an unprecedented 4 min average view time spent per user on the bot messenger.
'Boht' means 'very' in Hindi/Urdu
‘Boht’ Funny = Very funny
To create hype around the show, we created APAC's first, one-of-its kind, multi-functional Facebook messenger bot. Based on India's most popular online peer-to-peer behaviour of ‘Sharing comedy’, we leveraged that insight & daily curated customised, hyperlocal and fresh comedy material and created & drove engagement, with an unprecedented 4 min average view time spent per user on the bot messenger.
'Boht' means 'very' in Hindi/Urdu
‘Boht’ Funny = Very funny
CHECK OUT THE CASE STUDY VIDEO BELOW
Other Awards:
Gold + Bronze at Indian Digital Marketing Awards-IDMA 2020
Gold at Vdonxt awards 2020
Facebook Creative Shop India in collaboration with Pivot Roots, SoCheers, 20Watts and Super Fans for Amazon Prime Video.
