Attention to detail and eclectic styles are the backbone of PREMIUM by Christopher Isadora. Addressing the needs of the modern sophisticate, the brand has its roots in classic styles and the collections are built on iconic pieces. The styles are put into modern and seasonal contexts - e.g. dress shirts or blazers in new fabrics, new colours or with added details, based on current trends. With emphasis on quality and detail, these are essentials in a Woman’s wardrobe.
The design approach is minimal and purely typographic, using only black and white or embossed elements to support the product’s technological excellency and purity, without any other unnecessary elements.
