VIVE
Branding & Advertising by J. Square
Vive is a brand of biodegradable paper cups embedded with seeds.
BRAND NAME - VIVE
- comes from the word 'revive'.
- means that the paper cups can be grown into many plants, thus can save our planet, our planet will regained life and given new energy to become a green planet.
Vive's primary logo
Vive's secondary logo
BRAND STORY
When partying, people will need cups to entertain their guests with drinks because normally they won’t have so many cups stored in their home. They will use paper or plastic cups which can be easily disposed after use. According to the company Reduce. Reuse. Grow. (RRG), Americans discarded over 146 billion cups annually. Even when we think we are recycling and doing a good deed, the paper itself within these products can only be reused 2 - 3 times before the fibers are unusable and discarded into local landfills without consumer’s knowing.
To solve this problem, Vive have developed a post consumer paper based cup which will be able to extract over 1 ton of CO2 out of the atmosphere annually once planted. We have taken those fibers from local recycling centers, which would usually be too rough to implement back into a packaging product, and created a cup with 4 different categories of seeds embedded into it. The 4 categories are flowers, vegetables, fruits and herbs.
If u decide to throw away and not plant it, no problem. The cup is compost certified and will be able to biodegrade within 180 days leaving the seeds and cup itself to turn into nutrients and benefit other plants. Let’s plant the cups and march towards a greener planet.
Vive's foldable brand guide
BRAND VALUE
Sustainable Product
All the materials that our products are made out of renewable resources. This means they are made from non-petroleum based materials.
All the materials that our products are made out of renewable resources. This means they are made from non-petroleum based materials.
Environment First
Our product is designed to benefit the environment first and foremost.
Our product is designed to benefit the environment first and foremost.
Educational
Educate the society about the importance of green in our ecosystem and aware of paper cup pollution.
Educate the society about the importance of green in our ecosystem and aware of paper cup pollution.
BRAND PERSONALITY
Community Friendly
Our product is very easy to dispose, just bury it into soil and it will grow by itself. If u decide to throw away and not plant it, the cup will be able to biodegrade within 180 days.
Fun & Playful
Our product can be grown into 4 different categories of plant, which are flowers, vegetables, fruits and herbs.
TARGET AUDIENCE
Party People
Our product is very easy to dispose, just bury it into soil and it will grow by itself. If u decide to throw away and not plant it, the cup will be able to biodegrade within 180 days.
Young Generation
Our product can be grown into 4 different categories of plant, which are flowers, vegetables, fruits and herbs.
Sprouts will grow out from the paper cup when exposed to water
