Briefed to create a premium look and feel whilst maintaining the products African roots, Todd Anderson Design created this beautiful branding and packaging design, from concept brief through to final print ready artwork.

The logo incorporates a star to represent the company which is named after it’s founder, ‘Naledi’ meaning “star” in Sesotho. The young and talented Naledi Goottsch first crafted Ledi Gin in 2018 and is amongst the first women in South Africa to craft a natural fruit flavoured gin.