In honor of the launch of an all-new suite of hardware, including Voice Assistant products, smart phones, tablets, and laptops, Google built two holiday pop-up shops in Chicago and New York City. The challenge is to showcase their product, and all the ways it can help make life easier, through a clear retail narrative that customers could immediately understand and embrace.

Working alongside Google’s creative teams and creative tech partner Deeplocal, we conceive, design, custom fabricate and build two interactive Google Hardware Stores, designed from the ground up to immerse people in not only the products but the possibilities they provided. From a tiny voice controlled kitchen to a Smart Home powered tree house, we led visitors through the attract, engage, purchase and experience areas in the store. These areas combined reimagined retail tools with unique and interactive elements to create an immersive and effective experience.

Our team leveraged traditional hardware cues like sawhorses, paint cans, toolboxes, and materials like lumber stacks and workbench tools to reinforce the hardware narrative. Every element was custom made to showcase how Google’s products seamlessly work together and add value to your life.