Prudential – Pulse App Launch

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Prudential – Pulse App Launch
To create a video for the newly launched Pulse App.

(Completed in April 2020)

Client: Prudential Singapore

Agency: Motion Pte Ltd, Singapore
Creative Director: Hajar Manaf
Art Director: Vivian Ng
Multimedia Director: Rio Matthew
Producer: Melissa Penafiel

Pulse is a wellness app by Prudential. It is designed to help you live well for longer and it allows you take charge of your healthat the comfort of your home, especially during this critical period due to COVID-19.

In this video, the newly appointed CEO, Mr Dennis Tan delivers his speech as well as showcasing the features in the app. An illustrative approach is engaged to explain each feature in a minimalist layout.

* Illustration derived from Shutterstock.

Storyboard