This advertising campaign will help Public Health England tackle the drop in virus immunisation numbers in England. Its goal is to make an impact on a young target audience by turning vaccination into a social cause not too dissimilar from curbing climate change. 

The key message of the campaign will be that vaccines are a weapon against many different infections, aiming to inspire young people during their day-to-day lives to take action and make an important life change to curb the spread of diseases.