Connect for Creativity | Branding
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Connect for Creativity is an 18-month project led by the British Council, in collaboration with ATÖLYE and Abdullah Gül University in Turkey, Bios in Greece, and Nova Iskra in Serbia. The project aims to form a network of creative hubs across Europe to foster creative exploration and collaboration that contributes to building a more cohesive, open, and connected civil society.
While I was working on the brand idea, I got inspired from the core values: empathize, engage, empower.
The logo is the most visible element of the brand's identity. It is constructed with one-quarter parts of a circle to symbolize union and inclusivity. To protect the clarity, it has an exclusion zone that is half of the height and weight of logomark.
The above figures are designed to symbolize the brand values. They are constructed by maintaining the circle form.
