Translucent Bottle Campaign
Submission for Photography & Art Direction
"Idle Hands"
Supplied with an image of a blank bottle, I virtually labelled it with our roguish new Pinot Noir, Idle Hands.
Designed to cheekily recreate the painting: The Creation of Adam by Michelangelo, Idle Hands are better filled with a glass of wine.
Billboard concept, applying the the labelled bottle.
Best viewed driving home after a fulfilling day, you pass the billboard on the highway and start to salivate as you remember: you have a bottle of pinot noir at home.
A4 Flyer concept.
Hand drawn, wine-stained and with gorgeous textures applied with the help of BLKMarket, this A4 chalk drawing recalls Idle Hands devilish nature.
Instagram Advertisement concept.
Idle Hands are the devils work, double tap!
Created at home during COVID-19 Isolation, this project was a earnest attempt at use of product photography for commercial application. With only one week to create and execute a concept, Idle Hands was a challenge in branding, appearance and campaign consideration.
