About The Project
This was a conceptual project which was borne out of a brief to create a brand identity for a pizza restaurant whose main target are young couples looking to try new and exciting restaurant experiences.
The main challenges of this project were:
- Brand naming
- Brand identity design
- Ad-copy writing.
Of all the words that came of the mind-map, the word twin stood out,
This is because of it's everyday use, people with longstanding friendships and even lovers are often mistaken to as twins due to the fact that their acts mirror each other and are always seen with each other.
I wanted the brand to have that friendly and original feel so I settled with the name.
Given the fact that Italians are most associated with pizza, I searched for the Italian word for twin, and thus found the word "Gemelli", I deconstructed it and decided to remove a single letter "l" as it doesn't affect the pronunciation and thus the name "Gemeli Pizza"
Sketches
