New Healthy Kitchen is a series of Williams-Sonoma cookbooks promoting the benefits of eating as many different colored produce as possible for maximum health. The objective was to emphasize the vibrant colors embodied in the produce and present them as fresh, delectable ingredients. This is accentuated by the simple design with chapters grouped by color. Driven by the seasonal availability of fresh produce this project was shot in San Francisco and Sydney, Australia in collaboration with two different teams of photographers and food stylists. Executed design, art direction, photo direction and ensured design consistency in the series.