Brief
Dr. Luis C. Almeida, known colloquially as "Dr. A" and online as "The Cool Prof," has served as a college professor and department chair in communications and media studies over the course of his professional career. Having taught courses such as Social Media, Applied Social Media, Web Page Design, Photography, Photojournalism, and Research Methods, Dr. A is a polymath of the digital space, possessing knowledge in all of the facets of media production.
As one of his students at Lee University, I was presented the opportunity to create a new logo and brand identity for Dr. A that displayed his professionalism, welcoming and positive attitude, and desire for excellence.
Dr. A currently serves as the Chair of Mass Media Studies at Talladega College.
The colors black and white lend themselves to a professional image, and the gold adds some flare and uniqueness while maintaining that professional image.
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