The Integrated Marketing Campaign was by far the most extensive and strenuous project of the entire Graphic Design program. It was done in a group of three and our goal was to attract younger generations toward consuming tea more regularly. Through Teanation (Brand) Stealth (Sub-brand), our approach was a ninja theme which by today's trends, is associated with younger audiences being that it pertains to combat. What in common with tea? Well since tea is consumed with intention to cleanse the body, it does so without any side effects so like a ninja, it is "Stealthy."