In 2019, MB Bank had evolved beyond its previous identity when successfully rebranded. This new identity received a lot of attention and made a great impression on mass public because of its fresh and innovative appearance.
Therefore, that was a need of developing key visual for two MB Bank’s corporate client groups: CIB (Corporate and Institutional Banking) and SME (Small & Medium-sized Enterprises) that should match with the new brand identity.
We take out the visual elements from MB Bank’s new logo and turn them into 3D shape with lines. Along with color scheme, CIB visual graphic and photography style establish the firm and overwhelmed stability that are compatible with their huge scope and scale.
SME group is differentiated from the CIB by 2D graphic elements offering a younger, more friendly and dynamic appearance. Photography has to be comprehensive across the visual communications with less formal contexts.
