EnGenX
Optimizing Tomorrow's Resources Today.
Optimizing Tomorrow's Resources Today.
About
EnGenX is a diversified software application company that develops innovative, web-based Mobile Resource Optimization solutions for businesses that rely on a mobile fleet. Data is accessible through any wireless device with an Internet connection and web browser, because time on the road can make or break profits.
Challenge
EnGenX needed a tech-driven partner who understands the unique value of their fleet management tool to its target audience, and how it can make remarkable improvement in the way they do business.
SolutionOptimizing Tomorrow’s Resources Today
EXTEND proposed a complete marketing strategy for EnGenX: a new positioning statement and campaign with a consistent brand; a website targeted to those in fleet-reliant industries—finessing SEO; social networking, RSS, email campaigns; and online press coverage.
Results
EnGenX is now positioned on accessibility and the direct conversation with their targeted customers. SEO has placed EnGenX from non-existent to page 1 on Google search in less than 6 months. According to Craig Cobb, Director of Sales and Marketing, “EXTEND took our small company and positioned us with the likes of the Fortune 100.
EnGenX is a diversified software application company that develops innovative, web-based Mobile Resource Optimization solutions for businesses that rely on a mobile fleet. Data is accessible through any wireless device with an Internet connection and web browser, because time on the road can make or break profits.
Challenge
EnGenX needed a tech-driven partner who understands the unique value of their fleet management tool to its target audience, and how it can make remarkable improvement in the way they do business.
SolutionOptimizing Tomorrow’s Resources Today
EXTEND proposed a complete marketing strategy for EnGenX: a new positioning statement and campaign with a consistent brand; a website targeted to those in fleet-reliant industries—finessing SEO; social networking, RSS, email campaigns; and online press coverage.
Results
EnGenX is now positioned on accessibility and the direct conversation with their targeted customers. SEO has placed EnGenX from non-existent to page 1 on Google search in less than 6 months. According to Craig Cobb, Director of Sales and Marketing, “EXTEND took our small company and positioned us with the likes of the Fortune 100.
