INSIGHT
The icon for the insight theme represents the birth of an idea from a collection of different suggestions, symbolized in this case by the colourful spheres.
These ideas end up forming something greater than their sum, when coming together, and the circle shape is used to show something malleable, versatile, rough around the edges and still not part of a structured hierarchy.
ACTION
In the the animation for the action theme we see the suggestions from the insight section being structured in a precise hierarchy, represented in this case by the squared layout and grid-like subdivision.
The ideas are polished, organized, and used as building blocks to build something, literally.
Through action, ideas cause actual change in the world we live in.
IMPACT
In the final animation we see the result of the squarecircle approach.
The layout retains visual elements taken by both the insight and action themes; as a result the circular elements reside in a squared shape, as if the initial intuitions are being used at their best, only when part of a more structured workflow.
The looping circular motion represents stability and continuity, symbolizing the creation of something new that would have a long lasting positive outcome.
The looping circular motion represents stability and continuity, symbolizing the creation of something new that would have a long lasting positive outcome.
