The challenge was to distribute the new Doritos Barebecue samplings in Brazilian coast during summer. We've created some activations including a "Rede Social" (Social Net), in which people could lay down and enjoy free wi-fi in Doritos' iPads.

We also put a triangle pool and a plank together, so people could share jokes and bizarre stories. If one's story were bizarre enough, the plank was activated and someone was going to get really wet. A huge Dorito's pack was the reward.

 

Promoters were hanging around with Doritos Barbecue in the same way barbecue houses expose their meat cuts.