June 2020
Branding – Graphic Design
Zoumboulis & Associates – Identity Design
Zoumboulis & Associates is an Athens based international consultants company
with long experience in wine. They provide a full range of consulting services such as choosing the right vineyard location, wine making procedure or wine marketing.
I was asked to create an elegant, flexible identity that will communicate their expertise, using their signature “Invest in your own wine” as the main communication medium.
Following the principle of simplicity, my design approach makes good use of timeless typographies
and printing methods, like letterpress or foil printing that someone can meet in the design of fine
wine labels. A typical element of the grapevine is combined with the logotype’s “&” logogram
in a very distinctive way, giving an essence of wine. The identity is complemented by the flexible use
of the signature’s alternative graphic styles, emphasizing on the company’s expertise.
www.georgeprobonas.com
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