Background:

Wooden jewelry company created specifically for people with stretched ears

Challenges:

There isn’t any existing big brands made specifically for people with stretched ears

Skills used:

Product invention, branding, package design

People with stretched ears are looked upon as unnatural or weird. The Ouija inspired packaging celebrates uniqueness of the unknown. 

The material of the box is made to mimic a wooden Ouija board. 

Ouija theme is carried over onto stationary and business cards with the wooden pattern and Ouija symbols.

Print ad highlights wooden material of the plugs and the uniqueness of the designs available.