No.125 KOMBUCHA / brand identity & package design
Kombucha is a natural processed fermented beverage, which tastes acidic and lightly effervescent. It is made from high-quality tea, mineral water, organic cane sugar, and symbiotic culture of bacteria and yeast (SCOBY), then fermented in glass vessels at room temperature for 21 days. Kombucha contains various kinds of probiotic that cannot be produced by our own body, which helps with the balance and enhances functionality of digestive system, excretory system, and immune system directly.
Nowadays, kombucha has been modified by mixing with juices or herbal tea to create variety of flavours and fermenting in a closed bottle to generates fizziness similar to soda beverages. This drink is very refreshing and suitable for people who are looking for a healthy alternative or want to reduce a consumption of high sugar beverage. Kombucha is commonly consumed in many countries today, such as United States and Australia.
logo concept :
No. 125 refers to its brewing location. As numbers always have a straightforward definition, the logo is very legible for the name recognition and has a simple design from geometric shapes. Most of the typefaces are modern sans-serif; there is an only handwritten font which identifies an organic term.
visual design :
The natural beauty has been considered to be a significant aspect. The brand visual has derived from the experimentation by painting kombucha on a paper; its chemical reaction caused unexpected outcomes. The icon on the label design originates from a standard fermented kombucha jar, the cloud and a water drop shape inside symbolise the natural fermentation process.
package :
Kombucha is contained in a standard shape glass bottle as it remains the practical bottle design. Grids and orders are considered to use in the layout design of a bottle label for legibility. Users can perceive and classify each flavour of kombucha by colours and text emphasis. There is also a takeaway package which is a folding carton box with self-lock and divided into sections for six bottles. When holding the package by hand, it creates tension and strengthens the lock. The paper material of the box is durable and can be reused.
AGENCY :
Andon Design Daily Co.,Ltd.
CREDIT :
Design Director by Pongtorn Wachirapoka
Designed by Waratchaya Boonket
Photographed by Parinya Kawsrito
VIA :
www.facebook.com/125kombucha
www.instagram.com/125kombucha
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